The societies are becoming more health conscientious. Organic, Non-GMO, Healthy are all terms we've heard time and time again. Many companies have pivoted in this direction. One area that is trailing is ice production. Ice contains the elements in which it was originally created from its liquid form. So even though you are drinking the most healthy drinks, once ice is introduced its contents as it melts will be introduced to your healthy drink. The cleanest ice can only be found in the most environmentally clean areas of the world... producing it's unique blue color. Blue Ice is not easily accessible to the masses.
There are no competitors to date that research has found. However, the idea concept leverages the harvesting of Blue Ice from the only place you can find Blue Ice which are the cleaniest regions in the world. The largest cost would be the distribution of the ice and ensuring it doesn't melt through any leg of the distribution process. Competitors could potentially come in and create local synthetic blue ice manufacturing by simulating the environment. Essentially the same thing that happened to Poland Spring where competitors came in and literally bottle tap water for resale.